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See where AI stops recommending you.

See where AI stops recommending you.

See where AI stops recommending you.

One visibility score hides the truth. AI Funnel Tracking measures your share of voice across ChatGPT, Gemini, and Perplexity at every stage, awareness, comparison, and purchase, so you know exactly which stage to fix first.

One visibility score hides the truth. AI Funnel Tracking measures your share of voice across ChatGPT, Gemini, and Perplexity at every stage, awareness, comparison, and purchase, so you know exactly which stage to fix first.

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WHY ONE SCORE IS NOT ENOUGH

A flat visibility number hides where you lose

A flat visibility number hides where you lose

A store can look healthy on a single AI visibility score and still be invisible at the moment that matters. You might appear constantly when shoppers ask broadly about your category, yet disappear the instant they ask which product to buy. With 93% of AI sessions ending without a click, if your brand is not named in the answer at the purchase stage, that sale goes to a competitor that was named instead.

AI Funnel Tracking splits visibility into the three stages of the buyer journey so the gap is obvious, and fixable.

A store can look healthy on a single AI visibility score and still be invisible at the moment that matters. You might appear constantly when shoppers ask broadly about your category, yet disappear the instant they ask which product to buy. With 93% of AI sessions ending without a click, if your brand is not named in the answer at the purchase stage, that sale goes to a competitor that was named instead.

AI Funnel Tracking splits visibility into the three stages of the buyer journey so the gap is obvious, and fixable.

THE THREE STAGES

Visibility mapped to buyers journey

Visibility mapped to buyers journey

Shoppers move from broad questions to specific ones. We track your share of voice at each step.

Shoppers move from broad questions to specific ones. We track your share of voice at each step.

Awareness

Broad, category-level questions where buyers are still exploring options.

“What are the best eco-friendly yoga brands?”

Comparison

Head-to-head questions where buyers weigh you against named alternatives.

“Acme vs Manduka, which yoga mat is better for hot yoga?”

Purchase

High-intent questions where buyers are ready to choose and buy.

“Where can I buy a 4mm cork yoga mat under $80?”

HOW IT WORKS

From brand name to funnel report in three steps

From brand name to funnel report in three steps

Add your brand

Enter your brand or store name. Nothing to install, no access to grant.

We run buyer prompts

BrandOcto runs awareness, comparison, and purchase prompts across ChatGPT, Gemini, and Perplexity and records where you appear.

See where you lose

Get your share of voice per stage, benchmarked against competitors, with the gaps ranked by impact.

WHAT IT TRACKS

The metrics that show the full picture

The metrics that show the full picture

Not one number, but the signals that tell you where and why you win or lose in AI answers.

Not one number, but the signals that tell you where and why you win or lose in AI answers.

Not one number, but the signals that tell you where and why you win or lose in AI answers.

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Share of voice per stage

Your percentage of AI answers at awareness, comparison, and purchase, side by side.

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Mentions vs citations

When you are named in the text versus credited as a linked source. Both matter, for different reasons.

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Competitor benchmarking

See which competitors AI recommends instead of you, and at which stage they overtake you.

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Multi-engine coverage

Visibility on ChatGPT, Gemini, Perplexity, and Google AI Overviews, engine by engine.

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Sentiment

Not just whether AI mentions you, but how it describes you to shoppers.

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Trends over time

Watch each stage move as you ship fixes, so you can prove what is working.

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Statistical confidence

Every share of voice figure includes the margin of error and effective sample size so you know how much to trust the number.

THE COMPLETE GUIDE

The Complete Guide to AI Funnel Tracking for E-commerce

The Complete Guide to AI Funnel Tracking for E-commerce

Tracking AI visibility well means measuring the right thing at the right stage. Here is the framework BrandOcto uses, and how each part works.

Tracking AI visibility well means measuring the right thing at the right stage. Here is the framework BrandOcto uses, and how each part works.

Mentions and citations are not the same

Mentions and citations are not the same

A mention is when an AI names your brand in its answer. It builds awareness, but it is not always something a shopper can click. A citation is when your page is credited as a source with a link, which drives both traffic and credibility. A brand can be mentioned often and cited rarely, or the reverse. Tracking only one number misses half the story, so BrandOcto records both at every stage.

A mention is when an AI names your brand in its answer. It builds awareness, but it is not always something a shopper can click. A citation is when your page is credited as a source with a link, which drives both traffic and credibility. A brand can be mentioned often and cited rarely, or the reverse. Tracking only one number misses half the story, so BrandOcto records both at every stage.

How share of voice is calculated

How share of voice is calculated

Share of voice is the percentage of relevant AI answers that include your brand. For a set of buyer prompts, it is your mentions divided by the total mentions of every brand in those answers, multiplied by 100. The important move is to calculate it separately for awareness, comparison, and purchase prompts. That is what turns a vague score into a clear instruction: fix the stage where your share drops.

The accuracy of that percentage depends on the number and diversity of prompts used. Running more distinct buyer questions shrinks the margin of error far quicker than repeating the same prompts. A result from 100 different prompts run four times each is meaningfully more reliable than 25 prompts run sixteen times, even though both produce 400 total runs.

Share of voice is the percentage of relevant AI answers that include your brand. For a set of buyer prompts, it is your mentions divided by the total mentions of every brand in those answers, multiplied by 100. The important move is to calculate it separately for awareness, comparison, and purchase prompts. That is what turns a vague score into a clear instruction: fix the stage where your share drops.

The accuracy of that percentage depends on the number and diversity of prompts used. Running more distinct buyer questions shrinks the margin of error far quicker than repeating the same prompts. A result from 100 different prompts run four times each is meaningfully more reliable than 25 prompts run sixteen times, even though both produce 400 total runs.

Why statistical confidence matters

Why statistical confidence matters

A share of voice percentage without a margin of error is an incomplete number. At a 50% visibility rate, running only three to five prompts produces a confidence interval so wide it spans below 0% and above 100% which is statistically meaningless. To reach a reliable ±10% margin of error you need roughly 97 observations; ±5% requires 385. BrandOcto reports every share of voice figure alongside its margin of error and effective sample size so you know how much weight to put on the number before acting on it.

A share of voice percentage without a margin of error is an incomplete number. At a 50% visibility rate, running only three to five prompts produces a confidence interval so wide it spans below 0% and above 100% which is statistically meaningless. To reach a reliable ±10% margin of error you need roughly 97 observations; ±5% requires 385. BrandOcto reports every share of voice figure alongside its margin of error and effective sample size so you know how much weight to put on the number before acting on it.

Read the funnel shape, not just the numbers

Read the funnel shape, not just the numbers

The pattern across stages tells you what to do. Strong awareness but weak purchase usually means your category content is working while your product pages are not answer-ready, the fix lives in your Product Use case Audit. Weak visibility across all three stages usually means AI cannot reach or trust your store at all, which is what the AI Reachability Audit checks. AI Tracking the funnel tells you which problem you actually have before you spend time fixing the wrong one.

The pattern across stages tells you what to do. Strong awareness but weak purchase usually means your category content is working while your product pages are not answer-ready, the fix lives in your Product Use case Audit. Weak visibility across all three stages usually means AI cannot reach or trust your store at all, which is what the AI Reachability Audit checks. AI Tracking the funnel tells you which problem you actually have before you spend time fixing the wrong one.

The pattern across stages tells you what to do. Strong awareness but weak purchase usually means your category content is working while your product pages are not answer-ready, the fix lives in your Product Use case Audit. Weak visibility across all three stages usually means AI cannot reach or trust your store at all, which is what the AI Reachability Audit checks. AI Tracking the funnel tells you which problem you actually have before you spend time fixing the wrong one.

Track every engine, not just one

Track every engine, not just one

ChatGPT, Gemini, Perplexity, and Google AI Overviews draw on different sources and surface different brands. You can be the top recommendation on one engine and absent on another. Per-engine tracking shows where you already win, so you can defend it, and where you are missing, so you can prioritise it.

ChatGPT, Gemini, Perplexity, and Google AI Overviews draw on different sources and surface different brands. You can be the top recommendation on one engine and absent on another. Per-engine tracking shows where you already win, so you can defend it, and where you are missing, so you can prioritise it.

Measure, fix, and prove it moved

Measure, fix, and prove it moved

Visibility is not set once. As you ship fixes and competitors react, each stage shifts. Trend tracking lets you tie a change you made to a movement in share of voice, so you can prove what worked and keep compounding it. Start tracking for free and see your funnel today.

Visibility is not set once. As you ship fixes and competitors react, each stage shifts. Trend tracking lets you tie a change you made to a movement in share of voice, so you can prove what worked and keep compounding it. Start tracking for free and see your funnel today.

WHO IT'S FOR

Built for teams that live and die by visibility

Built for teams that live and die by visibility

If a missed recommendation is a missed sale, you need to know where it happens.

If a missed recommendation is a missed sale, you need to know where it happens.

Independent ecommerce stores

Independent ecommerce stores

Small marketing teams

Small marketing teams

Agencies & freelancers

Agencies & freelancers

Shopify & WooCommerce merchants

Shopify & WooCommerce merchants

Brand & growth leads

Brand & growth leads

SEO & GEO specialists

SEO & GEO specialists

FAQ

What is AI Funnel Tracking?

AI Funnel Tracking measures how often AI tools like ChatGPT, Gemini, and Perplexity mention and recommend your store at each stage of the buyer journey, awareness, comparison, and purchase. Instead of one flat visibility score, it shows your share of voice per stage so you can see exactly where AI stops recommending you.


What is the difference between a mention and a citation?
How is share of voice calculated?
Why track the funnel instead of one visibility score?
How does BrandOcto check my store's AI reachability?